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The REBS Blog

Stop Cold Calling: A Step-by-Step Guide

Written by Lars Hedenborg on January 12, 2018

One of the most dreaded parts of a real estate agents job is cold calling. I know for me it was. I’m not a salesman, and I’ve never been good at engaging complete strangers in conversation over the phone. But here’s the thing, I built my business in such a way as to never have…

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Create Your Real Estate Brand Story

Written by Lars Hedenborg on January 5, 2018

In real estate, our only hope as agents and business owners is to stand out from the crowd. I’ve always approached my business differently than other agents in the area of marketing and the main difference has been the creation of my brand story. What is a Brand Story: For me, my brand story has…

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Grow Your Real Estate Marketing Database

Written by Lars Hedenborg on December 21, 2017

When it comes to growing your real estate marketing database, it’s important to realize the value that lies within a database. You only need 1,200 – 1,500 contacts to have your first Million Dollar year. While growing your database can seem like a daunting task… I have boiled your database growth the 3 essential elements:…

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Real Estate Marketing Calendar Tips

Written by Lars Hedenborg on December 15, 2017

Creating a marketing calendar is paramount to your ultimate business success. Over and over again I hear from my clients that it is so hard to maintain relationships with clients after they make a sale, especially when they think about exiting production. By creating a marketing calendar you are not only increasing the consistency with…

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Listing Lead Generation Tactics

Written by Lars Hedenborg on December 8, 2017

Listing lead generation is the Holy Grail right now as inventory levels are beginning to dip in every market. It is a severe issue practicing real estate in this market. Even if you are performing at a high-level selling 100 homes per year, it is difficult to get all of the things that used to…

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Buyer Lead Generation Tactics

Written by Lars Hedenborg on November 30, 2017

Buyer lead generation is one of the cornerstones of any real estate business, but getting leads in today’s market can be a lot harder than it sounds. There are truly limitless options when it comes to ways to generate buyer leads, but one of the best ways I’ve found is internet leads. And there seem…

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Website Tips For Real Estate Agents

Written by Lars Hedenborg on November 24, 2017

When you are a real estate agent looking for a website, the choices can seem never-ending. And while the majority of sites look great, 90% of them are not going to do what you need them to do. When I first got into my own business I was overwhelmed with the decision to choose a website and…

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Why Every Real Estate Agent Needs Call Tracking

Written by Lars Hedenborg on November 16, 2017

When I first started my Real Estate business, I realized that there is this unwritten scarcity rule that encourages real estate agents to post their cell phone number everywhere. Many agents post their cell phone numbers on flyers, yard signs, business cards, and online. This need to never miss a call will lead to you…

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CRM Systems: What Every Real Estate Agent Needs to Know

Written by Lars Hedenborg on November 10, 2017

When it comes to customer relationship management tools (commonly known as a CRM) there are a few things that every real estate agent needs to know. Most real estate agents are notoriously behind the times when it comes to technology,  but in today’s world, we need to be taking advantage of the tools and options available…

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Technology Tools for Real Estate Agents: The Foundational System

Written by Lars Hedenborg on November 3, 2017

When I started my business in real estate I focused my time and energy on tools that were the most affordable for me at the time. There are a million tools for real estate agents out there intended to ‘transform your business’, I remember starting to look for the perfect system and felt a little…

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